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This is my first blog for FIAT of Austin. My name is Lisa Copeland and I am the General Manager of FIAT of Austin. I just returned from Detroit from the FIAT dealers immersion meeting.Honestly I have so much on my plate that the last thing I thought I would do is start another blog. www.buyingcarsherway.com


I am so inspired from what I saw in Detroit, that I wanted all the FIAT enthusiasts , FIAT hand raisers and the general public to hear from an authentic FIAT advocate and dealer, the Power, Passion and Polish behind this launch.

I have been told by my boss that I can look at 24/7 for the next 90 days. Not many projects one can take on that they would want to give that sort of dedication to. I can honestly tell you I wish there were 8 days in week and 30 hours in day.
The task seems huge let me break it down from a dealers perspective:
1) Build a facility in 90 days or less to FIAT'S strict requirements
2) Hire and train staff for an entire dealership
3) Complete training for self and staff
4) Pre- market and pre-sell a new product coming to America
5) Plan a grand opening event to rival anything ever seen on a new launch!
I could go on forever with the tasks that need completion......I tell you this to say we are ready for the challenge with excitement and vigor!
The FIAT leadership team, from Laura to Justin and all the others, has shown us their commitment to the FIAT mission and launch, so it has inspired us to rise up also. Not many times in life will you have the opportunity to do something for the first time. This is truly a moment in time .
I will continue to update all of you on the progress of FIAT of Austin. www.FIATofAustin.com .

Ciao!
Lisa