When was the last time............

When I was in Detroit with all my fellow FIAT dealers I looked around the room. Frankly, it looked like a bunch of middle aged men attending a wake. I am not knocking anyone, but the excitement just was not there. Then........Justin Byrd, Head of FIAT North America Operations, came to the front to address us.
He looked at all of us weary travelers and said "Ladies and Gentlemen, when was the last time, you have done something for the first time?" It seemed like the whole room took notice. It was such a simple statement ,but one that woke the dead!
I can't remember when the last time I was involved with something that could revolutionize any process, let alone the auto industry. Those that know me, know I believe to my very soul the auto industry is the heart beat of our great Nation. I take personal pride in being a part of the auto industry.
It's a great feeling to know, that every car we sell , has kept hundreds of Americans working and paying back the tax payers of  this great Nation. So every time we send another piece of iron over the curb, I take take personal satisfaction that I/we are truly helping our Country get back to work and back on it's feet!

As these dealers started to realize the magnitude of this venture, I could see their wheels turning. Then the questions began,  the brain storming started.... and......the conversation finally got started ! We talked about how we would play nice with each other in the sand box,  how we would TOGETHER  rebuild this brand to it's former glory and greatness. For a moment in time, we were all on the same team. I believe FIAT North America will bring together not only competitors, but a car buying Nation that truly is  hungry and expectant of an authentic revolution. CHANGE......does not have to be a bad thing!
Till we chat again...
Ciao,
Lisa
www.FIATofAustin.com
www.LisaCopeland.com